Thinking
What we are reading in the market.
Search, AI and B2B demand, written for the people who have to make the numbers work.
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CDX Intelligence Report: If AI Eats The Internet, What’s Left On The Plate?
Zero-click search now ends 68% of all queries, Anthropic’s crawler reads 1,917 pages for every visitor it sends back, and the starvation loop is beginning to degrade the…
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How Google’s New AI Overviews Are Eating At Your Ad Revenues — And What You Can Do To Fight Back
Google now captures 90% of open-web ad revenue, leaving 10% for everyone else. Here is the CDX framework for taking that value back: infiltrate the algorithm, interest the…
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5 Strategies To Make Your Content Stand Out In Google’s AI Overviews
On January 24, 2026, publishers and content creators opened their Google dashboards to find out that their revenues had dropped between 50-90% in a single day – the…
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How To Maximize Revenue Per Visitor For Your Website In Today’s Zero-Click Era
Have you recently searched for something on Google and been greeted with an ‘AI Overview’ section at the top of the page? That’s not just some shiny new…
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The 2026 SEO Shift – From Keyword to Intent and Impact
The 2026 SEO Shift — From Keywords to Intent & Impact The playbook you’ve been running for the past three years just expired. Ranking is no longer the…
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Google Search Algorithm Leak – What you need to know
Note: This blog is still being updated as I research on this topic and more news comes in. The SEO world is always divided between experts and ‘experts’…
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Signals-based Selling vs. ABM
Account-based marketing (ABM) has become one of the hottest buzzwords in B2B marketing and sales over the last decade. On the surface, it represents a revolutionary new approach…